Cloud Comfort
40+ SKUs, tested in parallel. ROAS 1.8x to 3.1x
the brand
Cloud Comfort is an Israeli DTC brand under the MBN Group, selling comfort-first footwear (boho wedge sandals, walking sneakers, safety work shoes) alongside a growing range of wellness products (posture correction bras, memory foam cushions, hand massagers). the catalog rotates constantly. new SKUs get tested on Meta every week. the market is Hebrew-speaking, the buyer is practical and value-conscious, and the creative has to scale across product lines without fragmenting the brand.
the numbers
1.8x → 3.1x ROAS · 40+ active SKUs tested in parallel · 100+ Hebrew-native creatives a month
the challenge
heavy-rotation catalogs have a creative scale problem most agencies can't handle. each SKU needs its own creative, its own Hebrew hook, its own proof points. doing it manually means falling behind the catalog. doing it with generic AI means bad Hebrew and off-brand voice. Cloud Comfort was stuck at 1.8x ROAS because the creative couldn't keep up with the product rotation.
what we did
Hebrew-native AI pipeline.
we built an AI creative system tuned to native-correct Hebrew spelling, grammar, and product naming (the right Hebrew for "Flex Guard safety work shoes," "memory foam cushion," "boho wedge sandal"). no translation artifacts. no generic AI Hebrew. every ad read like the brand wrote it.
what didn't work first:
off-the-shelf AI Hebrew. grammatically fine, tone-deaf. the Israeli buyer read it as "obvious ad" inside a frame. we had to build a tone-training layer specific to Israeli DTC speech patterns before anything ran.
SKU-parallel testing.
40+ live SKUs tested in parallel. each product got its own variants, its own hook tests, its own offer framing. the best performers scaled, the rest got killed fast, and the feedback loop ran weekly.
comfort-first messaging.
every creative framed the product around the pain it solved: foot pain, back pain, standing all day, uncomfortable shoes. not fashion, not aspiration. straight utility, which is what the Israeli buyer responds to.
the line that carried the whole catalog:
"for anyone who stands all day." translated into Hebrew, it outperformed every fashion-led hook across every SKU we tested it on, from boho sandals to safety work shoes. we made it the default opener for 70% of the roster.
cross-brand leverage.
MBN Group has three other brands under the same roof. we used learnings from the Cloud Comfort pipeline to accelerate testing cycles on the sister brands too, so the system compounded beyond one SKU line.
the result
within 90 days, ROAS climbed from 1.8x to 3.1x. winning creatives scaled across 40+ live SKUs without the brand fragmenting. the Hebrew voice stayed native-correct at volume the brand had never managed before. the creative engine finally matched the pace of the catalog.